Why McDonald’s Smoothie Play Worked

Why McDonald’s Smoothie Play Worked
Old school microeconomics wins again. Jamba Juice - McDonald - Smoothie - Beverages - Home

Sweet Strawberry Smoothie

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Image by SweetOnVeg

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Smoothies and Frozen Drinks - Secrets to Making the Perfect Frosty Summer Drink

What’s more refreshing than a frozen drink? If you’re looking for a delicious, healthy snack your kids will love, then a smoothie is a great choice. Or if you want to serve cooling refreshments to your summer guests, then a frozen…

McDonald’s takes on smoothies, comes out swinging

McDonald’s takes on smoothies, comes out swinging
This week I reached out for a Strawberry Banana Smoothie, part of the la-di-da but spectacularly successful McCafé line of cappuccinos, frappes and mochas, at the world’s No. 1 burger slinger, McDonald’s.McCafé already has…

MELT Adds Petrus Brands to Client Roster

MELT Adds Petrus Brands to Client Roster
MELT, LLC , an Atlanta based integrated marketing agency, recently added Petrus Brands, LLC to their client roster. Petrus Brands is the holding company for Planet Smoothie, LLC and Shane’s Rib Shack, LLC.